How HICARI selects creators
On this page
When you work with the HICARI team, you don’t have to search for creators: we analyze your brief, suggest a selection, and don’t get started until you approve it.
The process, step by step
We understand your brief
We review the product, audience, video objective (ads, social media or website), tone, references, language and country with you.
We prepare a casting proposal
We search our community of more than 5,000 creators for profiles that fit in terms of style, tone, audience and type of content. For each profile, you can see their videos, level, price and the content idea we propose.
We adjust it based on your feedback
You can discard profiles or request alternatives until you find the right ones. If you’re an agency, you can send the proposal to your client without the HICARI brand.
We produce and support you
Once the selection is approved, we coordinate scripts, shipping, recording and reviews. You validate the videos before approving them.
What we look at
- Portfolio: quality, style and whether they have made videos similar to what you need.
- Fit with your audience: age, appearance, city or country, language and topics.
- Level (Standard, Pro or Premium), depending on how you will use the video and your budget.
- Reliability: how they respond and how many collaborations they have completed on HICARI.
- Social media: if the campaign includes posting on their profile, their social media accounts and their audience.
Would you rather choose yourself?
You can also do it from the platform, without the managed service:
- Launch a public request and choose from the creators who apply. We explain it in choosing creators in a public request.
- Explore profiles using filters and directly invite the one you want with a private brief. See how to find UGC creators.
Are you looking for a very specific profile that doesn’t appear? Read whether HICARI can search for profiles outside the platform.