Campaigns with creators

On HICARI, a campaign is a public request in which creators, in addition to delivering the video to you, publish it on their Instagram, TikTok or YouTube. There is no separate section: it is launched from Public Brief & Campaigns.

1. You launch a public brief, choose how many creators you need (from 1 to 100) and which social networks they must publish on.
2. Creators who meet the requirements apply, and you choose who you want.
3. Each creator records the video, delivers it to you and publishes it on their profile, where it remains for at least 12 months.
4. You keep the videos: unlimited organic use and, if you choose Paid media or Organic + paid in the brief, 1 year of paid usage from the time you approve them.

• Launches and visibility: many voices talking about your brand at the same time, each with their own community.
• Social proof: real posts that your customers can find on social media.
• Amplify with ads: with paid rights, promote the posts with collaboration ads on Instagram or Spark Ads on TikTok.
• Local campaigns: indicate the area in the brief’s Logistics step and choose the candidates who are a good fit.

If you only need videos for your ads or social media, a request without publication is enough.

For each creator, you pay for the video (from 70 € in Standard, 15 s) plus publication on each social network, whose price you can see on their profile (“… per publication”). If you choose a higher-level creator or a more expensive publication, you pay the difference. Prices exclude VAT and subscription.

• Step-by-step instructions for launching your first campaign.
• How to select creators.
• How to use the content in ads.
• Collaboration ads on Instagram and TikTok Spark Ads.