Usage rights: what you grant the brand
On this page
By applying to a request or accepting an invitation, you accept the usage rights assignment agreement. Through it, you grant the brand usage rights for the video, exclusively and worldwide: for organic use with no time limit and, if the brief states so, in paid ads for a specific period.
What you grant depending on the type of request
| Use | Public request | Private invitation |
|---|---|---|
| Organic (social media, website and the brand’s own channels) | Unlimited | Unlimited |
| Paid (ads), if included in the brief | 1 year from approval | 3 months included, extendable to 6 months, 1 year or 2 years |
| Surcharge for you | Not applicable | The one you have configured for that duration |
Before applying or accepting, check the Usage and rights section in the brief: there you can see whether the use is organic, paid or both, and for how long.
Your paid surcharges for private invitations
Under Payments and level → Paid rights, you can set a surcharge for 6 months, 1 year and 2 years of paid use. If a brand chooses that duration in a private invitation, you receive the surcharge in addition to your fee. If you do not set any surcharge, the brand can extend the paid use at no extra cost.
Extensions after the collaboration
When the collaboration has ended, the brand can request an extension of the paid rights for between 1 and 24 months. You will see the request under Paid rights extension requests, along with what you Receive, and you can choose Accept or Reject (with an optional note). If you accept, the extension is applied and credited to your wallet when the brand completes the payment; until then, you will see Client payment pending.
What you can do with the video
- Publish it on your social media: only if the brief requests it (Delivery and publication) or the brand gives you permission. If the brief requests it, you charge for it separately, label it as advertising or a paid collaboration, and keep it published for at least 12 months.
- Music and images: use only material with the appropriate rights. If you do not have them, deliver the video without music.
- Other people: if someone else appears, you need their consent.
HICARI may use excerpts from the videos to promote the platform.
What the brand cannot do
According to the terms of use, the brand may not resell the video or assign it to third parties, upload it to video libraries, use it for another brand, give it a misleading, political or religious use without an agreement, or use it to train artificial intelligence. It may edit or adapt it if this was stated in the brief, under the editing instructions.
You can find details of each type of use in the Usage rights section.