UGC for YouTube
On this page
You can request UGC videos designed for YouTube in two ways: have the creator deliver the video for you to upload to your channel, or have them also publish it on their own channel as a Short or horizontal video.
Why YouTube
YouTube also works as a search engine: people look for reviews, comparisons and tutorials before buying, and these videos continue to be found months after they are published. In addition, YouTube videos appear in Google results. Having real creators talk about your product there helps people find you when they search for what you sell.
Short or horizontal video
| YouTube Short | Horizontal video on YouTube | |
|---|---|---|
| Format | Vertical (9:16) | Landscape (16:9), not a Short |
| Approximate duration | 15–60 s | 60–90 s |
| Ideal for | Reach and discovery | More detailed reviews, tutorials and demonstrations |
On HICARI, videos can be up to 90 seconds long. If you request a horizontal video, also select the Horizontal format under Formats (up to 3) so the creator records it that way.
Find creators with YouTube
Filter by YouTube
In Creators — private brief, select YouTube under Social networks. You will only see creators with an active channel on HICARI. You can sort by Most followers.
Review their channel
On the creator’s profile, Social presence shows their YouTube followers and their “... per post” price. Click Open profile to view their channel and the type of videos they publish.
Launch the brief
Click Launch private brief. In the Video and distribution step, open Publish on social networks, select YouTube and the YouTube format.
Would you prefer creators to apply? Launch a public request from Public Brief & Campaigns with publication on YouTube: only creators with an active YouTube account will be able to apply. We explain how in Step-by-step guide to launching your first campaign.
How much it costs
You pay for the video (from €70 in Standard, 15 s) plus publication on YouTube, whose price you can see on each creator’s profile and which may vary from one creator to another. You can see the exact price based on level, duration and extras when creating the request, before paying. Prices do not include VAT.
If you only want the video for your channel
You do not need to request publication: request delivery and upload the video yourself. You have unlimited organic usage on your channels, including your YouTube channel.
Using the video in YouTube ads
To advertise it on YouTube with Google Ads, you need paid rights. In the Usage and deadlines step, select Organic + paid (or Paid media): for a public request, you have 1 year of paid usage from the time you approve the video, while a private request includes 3 months, which can be extended. The usual approach is to upload the file delivered by the creator to your channel and create the ad from there. More details in Using content in ads.