Organic use
On this page
You can use the videos you approve in HICARI on all your brand’s own channels, without a time limit. The same applies to public and private requests and campaigns.
Organic use is included when, in the Usage and timelines step of the brief, you choose Organic only or Organic + paid. If you choose Paid media only, the license covers use in ads; to have both, choose Organic + paid.
What is organic use
It means using the video on your own channels without paying to reach more people. For example:
- Brand social media: Instagram, TikTok, YouTube, Facebook or LinkedIn.
- Website, online store and product pages.
- Newsletters and emails.
- Corporate presentations and internal communications.
- Screens in your stores or at your events.
What is not organic use
Any use where you pay to promote the video:
- Ads on Meta (Facebook and Instagram), TikTok, Google or YouTube.
- Promoting or boosting a post.
- Instagram collaboration ads or Spark Ads on TikTok from the creator’s profile.
That is paid use and has a limited period.
Where it is specified in the brief
In the Usage and timelines step, under “How will you use the content?”, you choose Organic only, Paid media or Organic + paid. This is what is included in the contract accepted by the creator. If you are going to run ads in addition to organic use, choose Organic + paid. You can find the complete guide in How to create a request.
Best practices
- Use the video for the brand and product in the brief, not for another brand.
- If you are going to trim or adapt it, specify this in the brief. We explain this in editing and adapting content.
- Review the prohibited uses before sharing the video outside your channels.
Do I have to delete the video from my social media when paid use ends?
No. Content published organically stays up. You only have to stop the ads that use it.
Do I have to mention the creator?
It is not mandatory. If you want to tag them in the post, discuss it with them via chat.
Can I give it to a distributor or another company to publish?
No. Sharing the content with partners, affiliates or third parties is not permitted. If you have a specific case, ask us first via Support.
Can the creator publish the same video on their profile?
Only if the brief requests it (for example, in a campaign) or if you allow them to.