Do you receive the video, or does the creator publish it?
On this page
Both. On HICARI, the creator always delivers the video to you so you can use it on your channels. If you also want them to publish it on their profile, add it to the brief and pay separately for each network.
Two ways to work
| Delivery only | Delivery and publication | |
|---|---|---|
| What you receive | The video for your channels | The video and, additionally, a publication on the creator’s profile |
| What it’s for | Ads, the brand’s social media, website, online store | Visibility, real reach and social proof |
| What you pay for | The video | The video plus the publication on each network |
A public request in which creators also publish is what we call a campaign with creators at HICARI. In a private request, you can also ask the creator to publish.
How to ask the creator to publish it
In the Video and distribution step of the brief, open Publish on social media (optional) and choose the networks where the creator will publish it.
Instagram and TikTok
Choose how your brand will appear:
- Collaborative post: the creator publishes a collaborative post with your account on their profile. On Instagram, if you accept the collaboration invitation, it will also appear on your profile.
- Tag/mention only: the creator mentions your brand in the content.
- Without tagging: the content does not mention your brand.
Add the brand’s @ handle (optional) so the creator knows which account to tag.
YouTube
Choose the YouTube format: YouTube Short (vertical) or Horizontal video on YouTube (16:9, on their channel). More details in UGC for YouTube.
How much it costs
Publication is paid for separately, per network and per creator. There is no single price: each creator’s price appears on their profile as “... per publication” and may vary from one creator to another. You’ll see the total before paying. In a public request, if you choose a creator whose publication costs more, you pay the difference when confirming your selection.
What the creator commits to
- Publish on the networks you selected. To do so, they must have them active on HICARI: in public requests, only creators who have them active can apply.
- Keep the publication on their profile for at least 12 months.
- Indicate that it is advertising or a paid collaboration.
If you don’t request publication, the creator will not publish your video on their social media.
What if you want to run ads with it?
With the delivered video, you have unlimited organic use on your channels. For ads, you need paid usage: in the Usage and deadlines step, choose Paid media or Organic + paid. If you want to promote the creator’s own publication (collaboration ads on Instagram or Spark Ads on TikTok), see Using content in ads.