Use in paid
On this page
You can use HICARI videos in ads without negotiating anything with the creator. The paid usage period starts when you approve the collaboration and depends on the type of request.
How long paid lasts
| Request type | Paid included | Can it be extended in the brief? |
|---|---|---|
| Public (including campaigns) | 1 year, at no extra cost | No: the year of paid is already included |
| Private | 3 months | Yes: 6 months, 1 year or 2 years, depending on the creator’s rates |
In both cases, you can extend it when the collaboration ends with Extend paid rights. We explain this in extending paid rights.
What counts as paid
- Ads on Meta (Facebook and Instagram), TikTok, Google, YouTube or other advertising platforms.
- Promoting or boosting a post on your social media.
- Instagram collaboration ads and TikTok Spark Ads, which are coordinated with the creator via chat. See Instagram collaboration ads and TikTok Spark Ads.
How it is selected in the brief
In the Usage and deadlines step:
- Under “How will you use the content?”, choose Organic + paid if you are going to run ads. With Organic only, the video does not include advertising rights.
- In a public request, you will see “Unlimited organic rights and Paid included for 1 year”.
- In a private request, under Paid media you can choose the 3 months included or one of the extensions offered by the creator, along with its price. If the creator does not offer extensions, only the 3 months will appear.
When it starts and when it ends
- It starts when you click Approve collaboration and release payment.
- In the collaboration, you can see the Paid usage rights bar showing the remaining time and the date on which they expire.
- In your dashboard, you can see how many videos expire in the next 30 days, and we will email you when the end date is approaching.
Does paid count from delivery or approval?
From approval of the collaboration.
Can I use the video in ads in several countries?
Yes. The license is worldwide, always within the paid period.
Can I run ads from the creator’s profile?
Yes, while the paid rights are active. HICARI does not have a direct integration: you coordinate this with the creator via chat during the collaboration. Find more ideas in using content in ads.