Usage rights
Every video you approve on HICARI comes with usage rights: you can use it on your brand’s channels with no time limit and in ads for a period that depends on the type of request. You don’t have to negotiate anything with the creator.
Summary
| Public request | Private request | |
|---|---|---|
| Organic (your brand’s channels) | Unlimited | Unlimited |
| Paid (ads) | 1 year from approval, at no extra cost | 3 months included; 6 months, 1 year or 2 years according to the creator’s rates |
| Extend Paid afterwards | Extend Paid rights, from 1 to 24 months, if the creator agrees | Same |
| Edit the video | If you specify it in the brief | Same |
Campaigns, in which the creator also publishes the video on their profile, are public requests: they have the same rights as the first column.
The essentials
- In the Usage and deadlines step of the brief, you specify how you will use the content: Organic only (your channels), Paid media (ads) or Organic + Paid (both). If you are going to run ads, Organic + Paid is usually the right choice.
- Paid starts counting when you approve the collaboration. When it expires, you stop the ads; the organic use remains.
- Some uses are not permitted, such as reselling the video, using it for another brand or training AI.
What you’ll find in this section
- Organic use: where you can use videos with no time limit.
- Paid use: how long it lasts, when it starts and what to do when it expires.
- Extend Paid rights: how to continue using a video in ads.
- Editing and adapting content: what you can edit and how to request it.
- Prohibited uses: what the terms do not allow.
Are you a creator? See what rights you assign to the brand.