Prohibited uses
On this page
You have a lot of freedom to use your videos, but there are uses that HICARI’s conditions do not allow. They protect the creator and your brand too.
What you cannot do
| Use | Why not |
|---|---|
| Resell the video or sell it as an independent product | It is provided to communicate your brand, not to commercialize it. |
| Upload it to video libraries or marketplaces | For the same reason. |
| Use it to promote another brand | The transfer is for the brand in the brief. |
| Share it, give it away or license it to partners, affiliates or third parties | Only your brand can use it. |
| Deceptive, fraudulent, discriminatory or illegal use | It harms the creator and your brand. |
| Political, religious or sensitive content | Only if you have expressly agreed to it. |
| Train artificial intelligence models | Only with authorization from HICARI or the creator. |
| Continue using it in ads when the Paid period expires | Paid has an end date; organic does not. |
| Edit it without having indicated this in the brief, or distort it | You must respect the creator’s image. |
If you are an agency
You act on behalf of your client: the video is for the brand in the brief, and you can deliver it to them as part of your service. What you cannot do is reuse it for another client without prior written authorization from HICARI and the creator. Your agency is responsible for ensuring that the content is used according to the conditions.
What you can do
So that you have no doubts, all of the following is allowed:
- Publish it on all of your brand’s own channels, with no time limit. See organic use.
- Use it in ads while you have valid Paid rights. See Paid use.
- Edit and adapt it if you indicated this in the brief. See editing and adapting.
What happens if the conditions are breached
A prohibited use is a breach of HICARI’s conditions, and HICARI may take action against the account. In addition, the creator may file a claim for the improper use of their image and work. You can read the full conditions at hicari.io.