How to create an ad with TikTok Spark Ads
On this page
Spark Ads is TikTok’s format for turning an organic post into an ad, including a post from another account, such as a creator’s. The ad appears with the creator’s profile, and interactions are added to their original video, so it looks like native content, not a brand ad.
What you need
- A request with Publish on social media → TikTok: Spark Ads promotes the creator’s post, so it has to be on their account.
- Active paid rights: choose Organic + paid (or Paid media) under Usage and time limits. In a UGC campaign (public request), you have 1 year from the time you approve the video. With Organic only, you can’t use Spark Ads.
- An account in TikTok Ads Manager.
- Coordinate it with the creator via chat. HICARI doesn’t have a direct integration with TikTok: the creator generates the code from their app.
What the creator does
- Open the video already published on their TikTok account and tap the three dots (…).
- Go to the ad settings and enable «Ad authorization».
- Choose the authorization period, without going beyond the end date of your paid rights.
- Generate the authorization code, copy it and send it to you via HICARI chat.
What you do
Add the video with the code
In TikTok Ads Manager, add the creator’s post with their authorization code. You can do this from the creative library or when creating the ad, using the option to use a TikTok post (Spark Ads).
Create the campaign
Choose the objective, audience, budget and duration. Set an end date before your paid rights expire.
Launch and measure
Publish the ad and review the results. Compare videos from different creators in your campaign to keep the ones that perform best.
When the rights expire
When the paid rights expire, stop the ad even if the code is still active. If you want to continue, use Extend paid rights in the request: the creator has to accept it and, if they do, ask them for a new code with the extended period. More information in Use content in ads.
Can I use Spark Ads if the creator doesn’t publish on TikTok?
No, because Spark Ads promotes a post from their account. With paid rights, you can upload the file as a regular ad from your account.
Does Spark Ads have an additional cost on HICARI?
No. On HICARI, you pay for the video and the TikTok post (and, in a private request, for the paid extension if you choose it). You pay the ad budget directly on TikTok, not through HICARI.
What if the code expires before my campaign ends?
Ask the creator for a new code via chat, always within the period of your paid rights.