UGC platform
HICARI is a UGC platform that connects brands and agencies with 5,000+ video content creators. Request the video, choose the creator and receive it ready to use, with no subscription.
What is UGC
UGC (user generated content) consists of short videos recorded by real people, using their mobile phone and their own way of speaking. They work because they look like a recommendation from someone you trust, not an ad.
How it works in 5 steps
- Create your brand account: it’s free.
- Launch a request: public, so creators can apply, or private, to invite a specific creator. In the brief, you choose the usage and whether the creator will also publish it.
- Activate it with your balance or pay the remaining amount with Stripe. The balance is held until you approve.
- Coordinate via chat with the creator and, if necessary, send them your product.
- Review, approve and download: it includes 1 round of changes at no extra cost. Afterwards, you use it according to the rights you chose.
What it’s for
| Goal | What to request on HICARI |
|---|---|
| Ads that convert | Videos with paid usage and extra hooks for testing |
| Content for your social media, website or online store | A request with organic usage: you download and publish it yourself |
| Visibility and social proof | A campaign: several creators publish on their profile |
| Presence on YouTube | Shorts or horizontal videos, for your channel or published on the creator’s |
What you’ll find in this section
- UGC content requests: request types, how to find creators, hooks, formats and YouTube.
- Campaigns with creators: launch a public request with publication on the profile and extend it with ads.
- Usage rights: what you can do with each video and for how long.
- Video review: how to approve or request changes.